Apple will begin implementing generative AI technology on iPhones and iPads as early as the second half of 2024, said Jeff Pu, an analyst covering Apple’s supply chain at Hong Kong-based investment firm Haitong International Securities. He says it’s a plan.
In a research note Wednesday, Poo said supply chain findings suggest Apple will likely build hundreds of AI servers in 2023, with an even larger increase next year. said. He believes Apple will offer a combination of cloud-based AI and so-called “edge AI,” which involves more on-device data processing. He added that Apple’s rollout of generative AI will require patience as the company considers how to use and process personal data in a way that aligns with its customers’ privacy commitments.
If the conditions are met, Apple could begin rolling out generative AI capabilities starting with iOS 18 and iPadOS 18 in late 2024, but it remains to be seen how the company will use the technology. information Last month, we reported that Apple plans to build an extensive language model into Siri to help users automate complex tasks, a feature that will include deeper integration with the Shortcuts app. The feature is expected to be released in next year’s iPhone software update, so it could be part of iOS 18, according to the report.
Supply chain analyst Ming-Chi Kuo said in August that it’s unclear whether a late 2024 deadline is realistic because Apple’s generative AI efforts are “significantly behind our competitors.” Ta. This technology may not be complete until 2025 or later.
Generative AI skyrocketed in popularity last year when OpenAI released ChatGPT, a chatbot that can respond to questions and other prompts. Google and Microsoft released similar chatbots earlier this year as more companies enter the space. Chatbots are trained on large-scale language models so they can respond like humans.
In July, bloombergMark Garman said that Apple is internally testing a “ChatGPT-like” chatbot called “Apple GPT,” but that the company has “no clear strategy” for making its generative AI tools publicly available. have not yet been formulated.”
Apple has publicly acknowledged its interest in generative AI, mentioning the technology in job listings posted on its website in recent months.
“We’ve been working on generative AI for years and doing a lot of research,” said Apple CEO Tim Cook. Interview forbes last month. “We’re going to approach this very thoughtfully and think deeply about it because we’re very aware of the potential for it to be used for bad purposes and the issues around bias and hallucinations and things like that.”