Apple is reportedly in “active negotiations” with Google to bring Gemini-generated AI technology to the iPhone. bloomberg reportI also considered using OpenAI’s ChatGPT.
CEO Tim Cook has already acknowledged that Apple is spending “a significant amount of time and effort” on artificial intelligence features, saying it plans to release them to customers “later this year.” . bloomberg’s The report suggests that AI capabilities built into Apple products could eventually be powered by a combination of first-party and third-party AI models. Apple’s model is likely to power on-device generation AI with iOS 18 released later this year, while cloud-based AI capabilities such as text and image generation will be offered through partnerships with Google and others. There is a possibility that
If the partnership with Google goes through, Apple wouldn’t be the first company to use the search giant to provide AI capabilities to its phones. Earlier this year, Samsung added a series of Galaxy AI-branded features to its Galaxy S24 smartphones. Powered by Google’s AI technology. Google’s AI is also prominently displayed on the company’s Pixel 8 device. The branding of Google’s AI technology and its possible implementation in Apple’s devices has not yet been determined.
An AI partnership between Apple and Google could expand the scope of Google’s AI tools to the more than 2 billion iPhones Apple currently has on the market.but bloomberg points out that there is a risk that this could be a concession by Apple that its generative AI technology lags behind its competitors. Apple employees appear to be testing an internal chatbot called Apple GPT, and the company reportedly has its own large-scale language model codenamed Ajax, but Apple’s AI technology It is said that the company is not as advanced as its competitors.
It will likely be some time before we know whether Apple will ultimately sign an AI deal with Google. bloomberg It noted that it was unlikely that such an agreement would be announced before WWDC in June.