CapCut, a video editing app owned by ByteDance Second to reach $100 million in personal spending Following TikTok, it is now expanding into business tools. Today, CapCut is known for its easy-to-use templates, deep integration with TikTok, and quick deployment of AI effects and filters, making it the top consumer video editing app and now the leading choice for all iOS apps. Consistently ranked in the top 10 or 20 on the app. shop. Now, the company plans to offer a toolset to advertisers and creators. Cap cut for business.
The CapCut platform’s business-centric extensions prioritize tools that help marketers, brands, small businesses, and creators generate advertising and branded content. The company says these tools will be available across his CapCut apps on desktop, mobile and tablet.
The product includes an AI-powered script generation tool that helps advertisers come up with script ideas based on their product or business description and thousands of commercially licensed businesses. templatea smart tool that converts product and landing page URLs into videos and more.
AI plays a key role in the new service beyond generating ad scripts.
CapCut for Business gives marketers access to AI-generated presenters to showcase their company’s products through demos and explainer videos. Also, with the virtual try-on feature, he uses AI models to allow customers to virtually try on products and generate photos that showcase the products. The latter option is aimed at e-commerce companies and clothing retailers.
Unlike consumer apps, CapCut for Business is designed for use by your entire team. Collaboration features allow users to collaborate with other team members, agencies, and creators to give anyone permission to edit, access, review, and add notes and suggestions to ads.
The tool could help businesses create videos to promote their products on TikTok and other short-form video platforms, but it can also be used for organic content, such as videos posted to a brand’s TikTok account. You can use it.
Originally released in China as JianYing in 2019, its sister app CapCut for markets outside of China has expanded globally over the years and gained popularity thanks to its collaboration with TikTok. Ta. As of August 2023, this app is used by 490 million iOS and Android users worldwide. Report Market Information Provider data.ai — which represents about 25% of TikTok’s user base. Top markets outside of China include the US, UK, Germany, Egypt, Saudi Arabia, Mexico, and Brazil, which saw a significant increase in downloads in the first half of this year. In total, CapCut is spread across 170 countries outside of China.
CapCut also surpassed Splice to become the world’s most profitable video editing app in the first half of 2023, hitting a record $50 million and becoming ByteDance’s second app to cross $100 million worldwide. Ta. Data.ai attributes the increased adoption and revenue growth to the recent introduction of his AI features such as templates, effects, and filters. For example, after adding generated AI templates and effects in April of this year, CapCut saw a spike in downloads and subsequent recurring revenue growth, the company said. ByteDance also offers his CapCut plugin for his ChatGPT users.
The company is now positioning its editing app as a way for consumers to create engaging videos for social media like TikTok, and marketers can also use it without spending a ton of money on advanced video editing software. We make it easy to create. CapCut reports that in some case studies, business users have been able to increase video output, views, and engagement by triple-digit percentages, while in other cases they have reduced average CPM. We were able to promote online sales. Of course, broader real-world results won’t come until the software gets into the hands of more marketers.
The new CapCut for Business software is available for free to brands, marketers, and creators starting today.