E-commerce site Etsy today launched “Gift Mode,” a new AI-powered feature that matches customized gift ideas based on specific preferences.
Gift Mode is essentially an online quiz that asks about who you’re shopping for (siblings, parents, kids), the occasion (birthday, anniversary, get well, etc.), and the recipient’s interests. At launch, the feature offers 15 interests to choose from, including crafts, fashion, sports, video games, pets, and more. It then pulls options from his 100 million+ items listed on the platform to produce a series of gift guides inspired by your choices. The gift guide is centered around over 200 different figures. For example, “music lover,” “video gamer,” “adventurer,” or “pet parent.” Tim Holley, Etsy’s vice president of product, told his TechCrunch.
Additionally, Etsy has introduced a “gift teaser” option that allows you to email a summary of the item to the recipient in case the gift doesn’t arrive in time for the event. You can also include gift notes and tracking information.
online retailers rare goods We did something similar when we released “” in 2017.sunny”, an AI-powered gift guide feature that suggests products based on inputs like who you’re shopping for, their age range, and their hobbies. There is also a text box for adding more specific preferences.
Image credits: Etsy
Etsy hopes Gift Mode takes the stress out of choosing the perfect present. According to Etsy’s latest survey, 71% of respondents said they felt anxious when purchasing a gift in the past year.
“While many brands sell items that make great gifts, we are addressing these pain points and creating new products for gift-givers while helping shoppers find truly thoughtful and meaningful gifts. We built Gift Mode based on the insight that there wasn’t a dedicated, scaled shopping experience by design. Today, Etsy is building year-round gifting experiences to become the gifting destination. And we believe these products will make it easier for people to discover and purchase gifts from independent sellers,” Holly added.
Holley explains that this new feature leverages a combination of machine learning, human curation, and OpenAI’s GPT-4.
“OpenAI’s GPT-4 allows us to scale to such a wide range of gifting missions. We then built on and extended our product on Etsy’s existing advanced machine learning training and inference stack. This will power things like search and recommendations on Etsy. In this use case, we want to ensure that the included items are “gifts,” are predicted to be of high quality, and provide great customer service. We’ve included special adjustments to prioritize products sold by sellers who
AI has powered the platform’s search capabilities for years, and the company has recently increased its focus in this area, specifically generative AI.
“While we have been at the cutting edge of search technology for the past few years, currently using large-scale language models, we see the potential of new or large-scale language models and generative AI to further accelerate transformation. I couldn’t be more excited about this,” Etsy CEO Josh Silverman told investors on a May 2023 earnings call.
Etsy has previously released products related to weddings, weddings, and other gifts. baby registry. The company says it will continue to invest in the gifting sector and gradually enhance the functionality of gift mode.
recent platforms announced A new optional program, “Share & Save,” allows sellers to share a link to their Etsy store, and after the sale, the platform takes only 4% of the usual 6.5% transaction fee. In 2022, the company will received pushback from sellers When we raised our fees from 5% to 6.5%, strike.
Etsy has over 90 million customers and over 6 million sellers.