Earlier this year, Mozilla acquired Fakespot, a startup that leverages AI and machine learning to identify fake and deceptive product reviews. Currently, Mozilla is fake spot chat, An AI agent that helps consumers shop online by answering questions about products and suggesting questions that may help with product research.
There are several ironies in using AI to combat the scourge of fake reviews. Fake reviews are also often created today using AI technologies such as GPT.as CBNC reported in Aprilmany Amazon product reviews begin with the phrase, transparently created via ChatGPT. “As an AI language model” This tends to be part of the ChatGPT response. In July, TripAdvisor told the Guardian it had already removed more than 20,000 reviews. It was believed to contain AI-generated text from over 15,000 properties in the system. The U.S. Federal Trade Commission He also proposed rules. It aims to ban fake product reviews. They warn that AI is making the problem worse.
But Fakespot has leveraged AI, including generative AI technology, to make the online shopping process more trustworthy, not less. For example, we launched a generative AI feature called . Advantages and disadvantages Last year, this allowed us to eliminate the need to read reviews by creating our own summaries of what’s good and bad about a product. The company says the feature is trained on billions of data points, and the model itself uses five different models under the hood.
Image credits: Mozilla fake spot
Fakespot Chat began testing this week, allowing shoppers to ask the AI chatbot questions about products they’re considering. This is similar to asking a salesperson for help when shopping in a real-world brick-and-mortar store. The technology uses AI and machine learning to categorize product reviews, separate genuine from fake, and answer user questions. Mozilla says chat session information is saved to improve the experience for other users, but users don’t have to create an account or reveal any personal information for the experience to work.
This feature is fake spot analyzer Or you can use it with Amazon.com products from Fakespot’s browser expansion. In the former case, copy the product URL and paste it into the analyzer to ask the question. browser add-onOnce selected, the analysis will start automatically. Once the analysis is complete, Fakespot Chat will be displayed on the right side of the analysis page along with other features such as pros and cons, Fakespot review rating and highlights. You can then ask the AI agent questions about the product as you consider your purchasing decision.
This product joins other Mozilla-led AI initiatives including: $30 million commitment to build a startup and community called Mozilla.ai We are focused on building an independent open source AI ecosystem.We also held our first event The challenge of responsible AI This encouraged builders to create reliable AI solutions and compete for prizes.
Mozilla admits its new AI chatbot won’t always get things right, so it asks users to post feedback If you think the model can be improved.
Saoud Khalifah, founder and director of Fakespot at Mozilla, said: announcement.