Artificial intelligence (AI) has officially changed the game. It has changed the way companies create processes and communicate with consumers, especially in the marketing industry. His 2023 Gartner survey reports that a staggering 63% of marketing leaders are doubling down on AI and machine learning. Considering these staggering numbers, this report highlights the indisputable fact that marketing professionals are rapidly evolving to recognize and value AI skills, bound by this essential trend. The emphasis is clear. Most notably, there is an undeniable demand for AI skills.
The demand for AI skills is no surprise. The inability to collect, analyze, and take action on real-time data is known to result in missed opportunities by missing seasonal trends or inaccurately segmenting consumers. In addition, it is important not only for the effectiveness of data analysis, but also to facilitate efficient ways to increase productivity, primarily by shifting the focus from mere execution of campaigns to strategic planning. Introducing AI into marketing activities has increased organizational efficiency.
AI helps marketers at all levels build impactful communications materials and creatives by A/B testing those creatives and sifting through big data to find meaningful insights. You will experience transformation and be able to spend more time. Discover and unleash your creative and strategic skills. As a result, we’re seeing more innovative campaigns, more real-time, data-driven actions, and more personalized user experiences.
I will explore how AI transcends the boundaries of traditional marketing to provide accurate customer insights, better trend predictions, action recommendations on how to capitalize on these trends, and customized customer experiences. I’ve seen it firsthand. That being said, there is a large skills gap in today’s industry, the “AI skills gap.” Although many companies recognize the vast potential of AI, they often struggle to implement and leverage this technology due to a lack of in-house AI expertise. there is. For example, many marketing professionals may lack a comprehensive understanding of AI algorithms used to assess customer behavior and predict future market trends. Fortunately, this very problem is now being solved by codeless AI systems designed to be used directly and democratically, even by people with no coding experience or knowledge.
Complex algorithms that were once avoided are now being overcome by codeless AI infrastructure. With cordless AI infrastructure, marketers don’t have to invest time learning code or invest further into their existing technology infrastructure. Additionally, codeless AI is also highly transparent, clearly explaining how the AI works, what data it uses, and how it reaches its results. Cordless AI is easy to implement and use, allowing companies to upskill their staff without much effort and encourage future candidates to gain experience using their AI tools to close the gap in their AI skills. I can see it’s motivating.
I have to say that today, our industry is seriously embracing what can be achieved by having a workforce that can use AI tools. Through many conversations with marketers, we have found that they are more motivated than ever to understand how to best utilize AI technology in various aspects of their marketing operations. AI proficiency is no longer a “nice to have” but an absolute requirement in a marketer’s toolbox.