Samsung has been aggressively marketing its Galaxy S24 series smartphones since their launch in late January 2024. In addition to extensive online and print marketing, keen observers of the Korean company have noted an increase in special offers, discounts, and bundle offers for the Galaxy S24 series. Three flagship Galaxy models.
The 2024 Galaxy S24 family is more successful than the 2023 Galaxy S23. According to Counterpoint Research Global sales increased by 8%, while sales increased by 28% in several regions including the UK, France and Germany. Sales in the United States rose 14%, and sales in its home country of South Korea rose 22%. In these regions, Samsung’s offer was particularly valuable.
Since its launch, Samsung has posted several special offers aimed at promoting the S24 device to consumers. During the launch, Samsung offered exclusive colors for pre-orders, free upgrades to the next tier of storage when purchased from Samsung’s website, coupons for a free set of Galaxy Buds, and discounts on Galaxy Wear smartwatches.
generous trade-in benefits Available through various retailers and network providers. With little effort, you can find a $150 trade-in value when purchasing a new Galaxy. Also, Samsung’s own website offers trade-in values of up to $750 on some models, while some networks offer trade-in values of up to $1000.
Bundle offers are also available, including a free Galaxy S24 or S24 Plus when you buy a new Neo QLED TV. Get a free Galaxy Tab S6 Lite when you purchase an S24 handset or a 12-month subscription to the Disney+ streaming service.
Manufacturers in the consumer technology space are all aiming for market share, but this year’s flagship smartphones will offer a rare opportunity. This year is the first year that artificial intelligence will be specifically promoted in smartphones. AI smartphones will dominate and shape the conversation about AI on smartphones.
Samsung is investing heavily in Galaxy AI. You can see it in much of the company’s marketing, and it took up a large portion of the presentation time at January’s Galaxy Unpacked event. It may not have been the first smartphone to be launched as an “AI smartphone,” but it has become a best-selling smartphone, and this holds a lot of weight within the community.
As a side note, Google’s Pixel and Pixel 8 Pro devices were touted as the first AI smartphones. Market share is 3% Its North American market share dwarfs Samsung’s 16% in Q4 2023, the quarter before the S24 launch. Google may have captured the public’s attention, but it’s Samsung that’s paying attention.
It is attracting the attention of consumers.
In any market share graph, you’ll always find Apple and its totemic iPhone alongside Samsung. Google effectively began its efforts to include AI in smartphones as a desirable feature two weeks after the iPhone 15 and iPhone 15 Pro were launched. Apple has been caught up in this, but its annual launch cycle means it can only get into the AI smartphone game this September (although we’ll see how its AI works at June’s World Developers Conference). likely to be announced).
Until then, Samsung has months of “free space” to make it the number one-selling AI smartphone. Shape conversations and establish parameters for mobile AI. That halo effect will boost the overall brand as consumer technology anoints AI as the next big thing and the rest of the brand is used to drive sales of the Galaxy S24 family.
Samsung’s special offers are good value for money for customers, but probably not for Samsung in the short term. These positive choices suggest that Korean companies know they can find long-term value in these deals.
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